Walmart’s logo got its first facelift in nearly 20 years
Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past.
Walmart logo redesign: See the retailer's updated brand look
Retailing giant Walmart has unveiled a new logo to start the new year. The “brand refresh” of its identity, as the chain is calling the move, includes some nods to its past. Walmart said its new color palette of True Blue and Spark Yellow “leans on the retailer’s most recognizable tones and its heritage of blue,
Walmart to Update Branding with Focus on New Technology
Walmart highlighted technology in its announcement about the new brand, featuring a package-delivering drone and calling itself "people-led, tech-powered." In October, the retailer unveiled its plan to start using artificial intelligence to make its store more personalized and convenient to shoppers.
Walmart is getting its first logo ‘refresh’ in 17 years—and its marketing chief explains why
"I wouldn't call this a rebrand, but really a refresh to reflect who we are today," Walmart U.S. Chief Marketing Officer William White tells Fortune. "The Walmart of today is very
Walmart’s New Logo Is Making The Internet Mad
Broadly, the internet’s reaction veers between rage and bemusement at the new Walmart logo—but this launch is an interesting case study about social media reacts to change and how cognitive biases dictate online behavior.
Walmart's First Logo Change In 20 Years: Here's What You Need To Know
According to CNN, the new logo is the "first facelift" that it got in 20 years. Walmart is not immune to the changing shopping landscape in the U.S. It also evolved to meet the needs of consumers without sacrificing the affordability of its offerings,
Walmart Logo Rebooted for the First Time in Years
For the first time since 2008, the big-box chain has updated its logo, taking a nod from the font that was inspired by a trucker hat that founder Sam Walton was known to wear. The
Walmart Updates Logo In Retailer's First Rebrand In 17 Years
Walmart is making a subtle yet noticeable tweak to its logo for the first time in nearly two decades. The retail chain announced "a comprehensive brand refresh" in a news release on Monday, Jan. 13. It's the first logo change for the 63-year-old company since it removed the star between "Wal" and
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We Went to Walmart for the Viral Birkin Dupe and Found Discounted Michael Kors Bags Instead
Chances are that by now you’ve heard about Walmart’s dupe for the highly coveted Birkin bag that has gone viral on social ...
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How Walmart’s latest brand refresh reinforces bigger digital ambitions
Jones Knowles Ritchie assisted with a refresh that introduces more vibrant colors and promotes the brand’s spark logo as a ...
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Walmart’s giving Walmart+ members a free $100 to shop if they take a vacation — here’s how to get it
Walmart+ members, who are planning a vacation can get $100 to shop at Walmart — but only for a limited time. Here's how to ...
‘Floorwalker’: Walmart shopper says ‘customer’ followed him into the store. Then he turns into the cashier
“Floorwalkers,” as many customers call them, are alleged undercover retail workers assigned the role of watching shoppers to catch them in the act of stealing. Walmart has denied employing secret ...
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The Walmart Effect
In 2005, Jason Furman, who would go on to chair Barack Obama’s Council of Economic Advisers, published a paper titled “Wal-Mart: A Progressive Success Story.” In it, he argued that although ...
My Favorite Walmart Deals of the Month Start at Just $3 (Yes, Really!)
Walmart is kicking off 2025 with up to 75% off kitchen appliances, furniture, winter fashion and more — and I've rounded up ...
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Trump meets with CEO of Walmart at Mar-a-Lago
The president-elect is meeting with major CEOs in the days before Jan. 20. Walmart CEO Doug McMillon met with President-elect Donald Trump on Tuesday at Trump's Mar-a-Lago estate, sources ...