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Leaders From National Chains and Specialty Run Stores Reflect on Hoka's Enduring Success
R etail partners have a been core to Hoka's growth since its founding. As the Deckers-owned brand celebrates 15 years, FN ...
How Hoka’s Approach to Innovation Has Made the Brand More Competitive in the Hot Running Market
As its popularity grows, Hoka isn’t losing sight of the original vision that powered its growth — and the technology that ...
BEAMS and HOKA Unveil Stinson EVO OG in Ultraviolet Color Palette
The BEAMS x HOKA Stinson EVO OG stuns in an ultraviolet-hued colorway steeped in a beetroot-esque purple with electric blue ...
These were the fastest shoes of the 2024 New York City Marathon
During race weekend in New York City, ahead of the NYC Marathon, folks from the product development team at a major shoe ...