The P Zero is better for it. Pirelli’s CTO, Piero Misani, says the Italian brand’s new P Zero family reflects a paradigm shift in how tires are designed. A big statement. In the 10 years since the old ...

Pirelli supplied 1,000 tires to make Brad Pitt's F1 movie more authentic. Little did they know they'd be integral to the plot ...

Pirelli has just run a Formula 1 tyre test at Fiorano with a focus on making a wet tyre that may actually see action next ...

Pirelli has revealed the Scorpion All Season SF3, an all-season tire designed specifically for SUVs, expanding the technical ...

Pirelli has released a new all-season tire designed for high-performance cars, the P Zero AS Plus 3. More than 94 percent of tire customers buy all-season tires, Pirelli says, ...

Pirelli's claims for dry weather performance held up. If the tire can do the same in the cold, then this is a serious competitor for best all-around performance tire on the market.

Can Pirelli’s most rugged tire stand up to our thirst for high-horsepower action in the dirt? We beat the hell out of it to ...

Pirelli has launched a new lineup of all-terrain tires in North America called the Scorpion XTM AT.; The off-road rubber is available in two variants: one for gas-powered trucks and SUVs and the ...

Pirelli wants to be the go-to tire source for battery-electric cars, particularly the high-performance models. The company’s first-generation EV tire, branded since 2019 as P Zero Elect, ...

Made by Pirelli, the tires feature an evolution of the tire pressure monitoring systems (TPMS) that are now fitted to new cars. Normally, those sensors are in a car's wheels, ...

Pirelli began working on finding ways for its tires to “speak” directly to the car’s onboard computer nearly 25 years ago. However, it’s only in the last year that the company developed ...

Pirelli unveiled its 2023 calendar Wednesday, an opulent, dream-like edition featuring a star-studded cast. Titled “Letters to the Muse,” the calendar is an homage to a group of ...