Beyoncé is said to be keen on shielding her daughter Blue Ivy's brand after her father Jay-Z's rape allegations scandal.

Z's eldest daughter Blue Ivy has been criticized for her 'inappropriate' style choices in the past, and fans were quick to comment on her latest look as she turned 13

Beyoncé is meticulously shaping her daughter Blue Ivy Carter's future in the entertainment world, safeguarding her brand amidst the challenges her family has faced, including a rec

With Beyoncé and Jay-Z as parents, Blue Ivy was born into music royalty when she arrived in January 2012. “Her birth was emotional and extremely peaceful,” the couple wrote in a statement at the time.

Beyoncé legal battle for trademark rights to the name Blue Ivy has finally come to an end and now they can file to protect their daughter's name