Rory McIlroy believes the PGA Tour has a schedule problem with the product being diminished and he has called on bosses to ...

Here is everything you need to know about the Farmers Insurance Open golf tournament, including TV and streaming options for ...

But this is an inflection point for the PGA Tour and slow play, thanks to a convergence of mounting fan outrage, broadcast ...

Rory McIlroy believes there are “definitely too many” events on the current PGA Tour schedule and is concerned that golf fans ...

Rory McIlroy believes that golf fans could become "fatigued" by the wealth of options available to them and suggests there ...

McIlroy recognizes that golf's issues might run a bit deeper than simply giving fans more face time with the game's top ...

Rory McIlroy will make his first PGA Tour appearance of the season this week at Pebble Beach and ahead of the event has ...

LIV Golf has agreed a deal with the sport's leading YouTuber, Rick Shiels, ahead of the 2025 season opener in Riyadh next ...

Rory McIlroy said there’s space for different golf products but expressed concern for the game becoming overexposed.

Before his 2025 debut on the PGA Tour at Pebble Beach, McIlroy was asked if TGL, LIV Golf, and YouTube influencers are additive to or diminish the core product, the PGA Tour.

As well as the Saudi-funded breakaway LIV Golf circuit, the influence of YouTube golf continues to rise alongside the indoor ...

Paige Spiranac competed in the PGA Tour's Creator Classic tournament As the golf influencers ... peaked with over 110,000 live viewers on YouTube. "The response from fans and from the content ...