The upcoming stores in Copenhagen and Oslo will bring the total number of Liverpool FC's global retail outlets to 20. The ...

In 1996/97, we saw Reebok become the Reds’ kit supplier and, in turn, they became the second sponsor on a ticket stub – that ...

adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Liverpool FC continues to be one of the most successful and well-supported football clubs in the world. With a passionate ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group ...

Liverpool have announced a new multi-year kit deal with Adidas. The sportswear giant will take over when Nike’s five-year contract expires this summer. Liverpool were previously with Adidas from 1985 ...

The Premier League leaders have previously had deals with the German brand from 1985 to 1996 and from 2006 to 2012 ...

Sir Kenny Dalglish will lead the Reds alongside fellow club greats, and his squad has now been bolstered by the additions of Yossi Benayoun, Martin Kelly and Ryan Babel, who complete the LFC squad for ...

Liverpool’s deal with Adidas represents a major financial upgrade. The club’s current agreement with Nike provides a base fee ...