Nike's deal with Michael Jordan in 1984 reshaped both their futures. The Air Jordan I, released in 1985, defied NBA ...

Jones first signed with Michael Jordan and Nike’s Jordan Brand in 1999, which led to a signature line of boxing boots. The ...

Known to be one of the most coveted sneakers of all time, Nike Air Jordans have carved out a niche for themselves.

When A'ja Wilson stepped foot on the court against the Connecticut Sun on Sunday, she knew she was going to create history.

Nike created the Jordan Brand just for Michael Jordan, and many other NBA players followed in his footsteps, as it were.

Boston Celtics star Jaylen Brown says he turned down $50 million he could have made if he had signed a sneaker deal with ...

Nearly 40 years ago, 21-year-old NBA rookie Michael Jordan would take the first steps to help reshape a company now worth ...

College endorsements could help revive Nike's struggling stock, with strong growth potential in China and promising brand ...

After years under the Nike banner and numerous signature basketball sneakers, NBA star Kyrie Irving has switched to wearing ...

Beyond flashing a callback to Jordan’s classic shrug after big plays, Clark’s impact is reminiscent to Jordan’s in other ...

Michael Jordan and Nike's Air Jordans are staples in sports and streetwear culture. The NBA and Chicago Bulls icon recently ...

Fans will notice that the 'Knicks' colorway features DiVincenzo's new signature logo. So far, the feedback on social media ...