It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

The video game console market "isn't growing," Microsoft Gaming CEO Phil Spencer said in a new interview, and that's part of ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Microsoft Gaming CEO Phil Spencer discusses the future of Xbox, explaining why players haven't seen an upgraded Xbox Series X ...

The executive tells Rolling Stone that cloud streaming is the priority, but so are handhelds and home consoles ...

The company is communicating its multiplatform approach by emphasizing that you can play Xbox games on all kinds of devices.

Xbox makes waves with multiple first-party studio announcements while PS5 watches from the sidelines. But at what cost?

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

Microsoft Gaming head Phil Spencer has chimed in once again on Xbox’s status as a video game platform.

The transition Spencer touches on has been clear for the world to see, with Xbox titles now playable on more devices than ...

Ah, the return of those amazing "Just For You" deals. You may have seen that the Xbox Black Friday Sale for 2024 began last ...