Apple has reportedly ceased production of its $3,500 Vision Pro headset due to low sales and ... 500,000 headsets by October 2024, but only around 370,000 units had been sold.

Apple is said to have told Luxshare, a Chinese company that serves as the Vision Pro's assembler, that it would need to wind down production in November. Luxshare was making around 1,000 Vision ...

I think Apple would be surprised at how many headsets it would end up moving. There's no perfect answer for how to save the Vision Pro, but I am certain that the solution revolves mostly around price.

Apple Inc. may have ceased production of its first-generation Vision Pro headset after the product, which came to market in 2024, turned out to be a massive flop for the company. Today’s claim ...

Facepalm: Apple ... making around 1,000 units per day, about half of its peak production rate. According to Bloomberg's Mark Gurman, Apple sold fewer than 500,000 units of the Vision Pro since ...

Apple’s foray into augmented and virtual reality with the Vision Pro headset faced mixed reactions, highlighting the ...

Though Apple ... strategy around augmented and virtual reality (AR/VR), according to Llamas. “Apple is very quick to iterate and improve, such that a Gen. 2 or Gen. 3 Vision Pro is going to ...