Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its boldest basketball marketing push yet.

New Balance is kicking off its Cooper Flagg branding effort with a launch as humble as the young star’s roots: a draft-day watch party in a tiny Maine school gymnasium. The 18-year-old phenom ...

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New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

sports Mavericks New Balance reveals ‘Flagg day’ celebration ahead of Duke star’s possible Mavs selection Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his ...

As part of its “Flagg day” branding, New Balance shared a social media video that runs down a few of Flagg’s impressive basketball achievements.