Nike CEO shuffles leadership, names a new president and splits responsibilities for direct oversight to focus on business ...

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.

A’ja Wilson, a center for the Las Vegas Aces, is widely acknowledged as the best player in the WNBA. She is something like ...

A'ja Wilson, a dominant force in the WNBA, has finally achieved a signature shoe deal with Nike, a milestone long overdue for ...

In a world full of sameness, the most memorable brands are the ones that take creative risks while staying true to who they are, opines SummerOwl Studio founder and creative director.

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an ...

adidas has outperformed Nike recently in total returns, despite both facing macroeconomic challenges and potential tariff impacts. Nike's heavy reliance on Asian manufacturing exposes it to ...

Nike may have just turned a corner. After a tough year of declining revenue and retailer fallout, the company finally has something to celebrate: WNBA superstar A’ja Wilson’s first signature ...

Malia Obama’s directorial debut for Nike celebrates A’ja Wilson’s new sneaker but faces plagiarism accusations from indie filmmaker.

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For years, Nike has been seen as untouchable, the kind of brand that doesn’t just drive trends, but defines them. Its swoosh ...