Soccer nostalgists are in for a serious treat, as one of Nike's most iconic football boots is being transformed for wear off ...

PSG is one of the most popular clubs in world football. Due to its brand value, the French club has significant ...

Nike's Super Bowl ad was an expensive gambit that leaned into woke capitalism and failed to root itself in any relevant consumer or cultural insight.

Credit: Mark Thompson/Formula 1 via We're living in the golden age of sports and fashion. There have been glimpses of the ...

J ordan Chiles clocked A’ja Wilson right away when they were thrown together for a Nike event in the run-up to the Paris ...

Hill became CEO last year, replacing John Donahoe. But analysts have said the company's turnaround plans could take time to materialize. Nike also made the announcement as celebrity brands make for ...

We are at a big of a slow time when it comes to signature tennis shoes. The once super-prominent adidas hasn’t had one since ...

Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...

The event promoted the After Dark Tour, a women’s race series by Nike that features half-marathons in six cities: Sydney, Shanghai, Seoul, Mumbai, Mexico City and Los Angeles. The After Dark Tour half ...

During his annual news conference before All-Star Saturday night festivities at Chase Center, NBA commissioner Adam Silver ...

In the latest modern Western train robbery, 11 suspects were indicted in the theft of $440,000 worth of Nike shoes in northern Arizona.

Rapper sides with Dennis Rodman over his claim that Travis Scott copied his idea of the backward swoosh for his sneakers ...