There's more than meets the eye on the famous Coke logo. Here are all the details, plus the evolution of this distinctive ...

Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

Swig certainly seems to have a hold on the dirty soda market. Here's why the Utah-based brand is rapidly expanding across the ...

Additionally, at the beginning of this year PepsiCo unveiled the new logo and visual identity of the Pepsi brand through a communication campaign developed under the concept “Same great taste in a new ...

Everyone's got a favorite root beer, but which one is truly the best of the best? We tasted a bunch of popular root beer ...

Available a la carte for just $3.99, FRITOS ® Taco Mixers can also be enjoyed as a Combo or upgraded with an extra helping of beef for those looking for a protein-packed treat. Don’t miss your chance ...

The answer is to weaponize the opportunity instead of crying about it,” the entrepreneur and media personality told The Post.

PepsiCo and Hindustan Unilever (HUL ... alongside Danone and other international brands, are marketing products with significantly lower health ratings in low-income markets.

It is headquartered in Louisville, Ky. Yum Brands was initially part of PepsiCo, which entered the restaurant business in 1977 with the acquisition of Pizza Hut. It added Taco Bell in 1978 and KFC ...

Procter & Gamble and Unilever are among big packaged goods companies that would be exposed if US President-elect Donald Trump ...

For years, Pepsi always found a way to connect with the youth through ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...

And if you don't have a ring, a sizable chunk of cash will do. Just ask Pepsi: The pop star has landed a $50 million advertising deal with the soda company. As part of the arrangement, Beyoncé ...