Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

By Julie Creswell In recent years, the arrival of fall has been a reason for many customers to scurry to their local Starbucks to get their pumpkin spice latte fix. But not this year. On Tuesday ...

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent ...

The "joyful connection" design has circular shapes "combining to form a pattern that honors the art of coffee roasting," with the design based off the roasters seen at Starbucks' fancy Reserve ...

Brian Niccol took over Starbucks last month, and he's making several important changes. Starbucks recently updated investors that it's acquiring two coffee farms in Latin America. Niccol is ...

Starbucks suspended its forecast through the next fiscal year as new CEO Brian Niccol looks to turn around the coffee giant struggling with falling demand for its pricey drinks. The coffee chain ...

Baristas demand better pay, more staff, ban on rude customers Starbucks may add staff, curb coffee deals, analyst says CEO Niccol to say more on strategy on Oct. 30 Oct 23 (Reuters) - Starbucks ...

Starbucks CEO Brian Niccol said the company is planning to simplify its menu and fix its pricing strategy as it attempts to win back customers and reverse its sagging sales. Niccol, who left ...

To get it in your inbox, sign up for free, here. New York CNN — Three quintessentially American companies — Starbucks, Nike and Boeing — share a common predicament at the moment.