Despite a few variations in powertrains, looks, and even ride height, the company is remarkably consistent in its ethos.

In addition to the powerful engine, the new aero kit makes the Ariel Atom 4RR feel like a Formula 1 car for the road ...

Plucky Somerset sports car company Ariel has upped the ante again, in celebration of its 25th anniversary. Packing more power ...

Brace yourselves everyone, because this is the new Ariel Atom 4RR: the most powerful version of the ultra-lightweight track ...

The Ariel Motor Company has been producing stripped down, serious driver’s cars for 25 years now.Yup, for a quarter of a ...

It’s the most extreme and most powerful version of the Atom yet (even topping the wild V8 version), and uses a 525bhp ...

Ariel recently revamped its Nomad off-road buggy, which it now calls Nomad 2, creating a better all-around car from the ground up. Now, the company has unveiled a streamlined version of the open ...

In fact, Ariel says that just three parts were carried over to what it calls the Nomad 2: the steering wheel, pedal box, and fuel filler cap. There’s a totally new engine, too.