Everyone loves the chance to add personal touches to their vehicles, but tires only come in one color. Why are tires black, ...

Natural rubber is white, and so were the earliest car tires. So, why are modern-day tires black? ... inadvertently creating the whitewall tire with a white sidewall and dark treads.

“Black tires are easier to make look shiny,” says Chris “Moose” Pyle, an auto expert with JustAnswer.com.. “When you have a sidewall that is white, yellow or red, the colors get dinghy ...

Early on, tire sidewalls were coated with zinc oxide while the tread utilized carbon to maximize traction. These compounds gave tires a distinct look, with white walls and black rubber.

Now, it’s not so black and white. ... Many soft-compound tires are also not DOT compliant. A tire’s tread compound can be measured by a durometer (a device that measures the tires hardness).

Depending on the terrain you drive in, you might want to consider having your tires siped. However, it's not always ...

The tread pattern is different on winter tires than what is on all-season and summer tires. Summer tires are more suited for curvy cruises on dry roads, with wide tread patterns.

Using recovered carbon black (rCB) and Tire-derived oil (TDO), this product line is formulated after 24 months of in-depth testing and collaboration to shape the future of carbon black production.