We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

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I spent some time on the lakefront this weekend fishing for smallmouth. Finesse style baits ... better ice below. A couple areas near inlets had the opposite, hard 12” on top with soft, rotting ...

Berkley’s PowerBait Power Swimmer is a versatile lure designed for a range of freshwater fish, from crappie to walleye to bass ... rub it on a soft plastic (or even a swim bait or metal ...

They’re ideal for soft plastics ... walleye applications, shorter rods in the 5-foot range are great for smaller panfish species. Spinning rods 8 to 10 feet long are popular for bank fishing ...

Today we're on Chautauqua Lake ice fishing for yellow and white perch and those tasty walleye. We're using the smaller ...

The top 5 walleye lures every angler should own. Learn how to use jigs, crankbaits, live bait rigs, and more to catch walleyes in any condition.

fishing a jerkbait style lure near shallow cover is one of the best ways to catch big bass throughout the year. In this scenario it’s time to tie up a weightless Zoom Fluke. Simply cast and retrieve ...

Finding the right trout rod can be a giant pain. Most of the spinning rods you’ll find on the market were designed for bass fishing or trolling. These rods are usually too heavy, long, or stiff for ...

The fishing derby was open to kids, ages 3-14. Family members helped the kids tie lures and bait to a line, cast the line out and more with a number of family members passing on what they know ...

Big fish smashing a topwater lure is the most exciting sensation in fishing, and there's no better ... casts to attractive cover with jigs or soft plastic lures. The nature of the current also ...