Apple is facing scrutiny over its AI marketing. The Better Business Bureau advises it to tone down claims about Apple ...

Marketing materials 'reasonably conveyed' to iPhone 16 shoppers that Apple Intelligence features were available at launch ...

Apple's strong financials, surging services revenue, and investments in AI and AR drive growth. Read here for an analysis of ...

Apple is expected to bring Visual Intelligence to several of its devices in the future, after major overhauls, Bloomberg has reported.

Apple is not doomed, but for the first time in a long time its long-term fortunes are cloudy; the time to make change is now.

Apple will technically match artificial sentences with the contents of your email to fix its AI. The company says users' ...

Apple's changed its Apple Intelligence page so it no longer claims every feature is available now, likely to comply with new ...

Apple stock (AAPL) isn’t getting abandoned—but Wall Street is adjusting its lens. Several analysts cut their price targets ...

Apple's machine learning researchers have worked on myriad ways to improve Apple Intelligence and other generative AI systems ...

AI is everywhere. While the benefits of AI to society are promising, a brand-new concern is coming to light: AI has a large ...

Apple has been getting hammered in tech and financial media for its uncharacteristically messy foray into artificial intelligence. After a June event heralding a new AI-powered Siri, the company has ...

As AI continues transforming the technology landscape, understanding where and why value is created across the stack will ...