As trends change, fandom fashion has evolved from logos slapped on things to more 'quiet luxury' lifestyle goods.

Is the profusion of adolescent spa packages and mindfulness apps simply contributing to the pressures that young people face?

Rolling skating, cafes and '70s Malibu will combine in Austin this spring for a Barbie-themed pop-up downtown. The ...

Research analysts at Roth Capital boosted their Q1 2025 EPS estimates for Mattel in a research report issued on Wednesday, February 5th. Roth Capital analyst E. Handler now expects that the company ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

From limited edition designer dolls to viral fashion collabs, toy brands are proving that playtime never really ends – it ...

Let’s Call Her Barbie” by Renée Rosen  c.2025 / Berkley / $19 / 432 pages Looking great is serious business. Skincare, hair ...

The Dublin-based company will launch a range of AR-based products for Mattel's Barbie and Hot Wheels toy brands.

Experience the Mattel Malibu Barbie Cafe in Austin with a roller rink, dining, and exclusive events starting April 4.

Irish toy company HoloToyz has announced a new partnership with Mattel that will see the inclusion of Barbie and Hot Wheels ...

Looking great is serious business.