The case for DJT always relied on the namesake’s comeback. Now that he’s got it, the share price is floundering.

Trump Media & Technology Group (NASDAQ: DJT) stock could become a hot buy after Donald Trump's election win last week. As the former president heads back to the Oval Office next year, there could be a lot more excitement around Trump Media stock and anything related to the Trump brand.

The stock price for Truth Social’s parent company continues to move wildly. Trump Media and Technology Group’s (TMTG) share price has fallen 48% since Oct. 29 when it sat at $51. The stock is now back down to $26.

President-elect Donald Trump has lost nearly $800 million in his own stock since the 2024 election. Trump owns 114.75 million shares of Trump Media & Technology Group (TMTG), according to Reuters. On Election Day,

The president-elect has threatened broadcast licenses and filed lawsuits against some networks. Executives are bracing for possible deal drama.

The CFO of Trump Media and two other executives sold a combined $16 million in stock after the presidential election, according to SEC filings and a report from CNBC. The news comes as social media users contemplate whether there will be any uncomfortable competition between Truth Social and X now that Donald Trump has tapped X owner Elon Musk to run some kind of commission to slash the federal budget by a third.

Trump Media stock was one of the clearest Trump trades going into the Nov. 5 election. The stock, which trades under the ticker DJT, fell further in early trading Thursday, slipping 5.9% to $27.22 even after Wednesday’s late call that Republicans will keep control the House.