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Battle Creek, Ferrero and Kellogg

WK Kellogg, based in Battle Creek, agrees to sale to Ferrero Rocher in $3.1B deal

WK Kellogg, the Battle Creek-based maker of cereals, agreed to the sale as the company has struggled with weakening consumer demand due to inflation.

The Detroit News · 4d

Italy's Ferrero to buy Kellogg for $3.1 billion, but regional HQ to stay in Battle Creek

The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" graces almost everything.

WWMT on MSN · 3d

Community reacts to potential sale of WK Kellogg, a staple in Battle Creek's identity

Vassallo is disappointed in the potential sale, telling News Channel 3 that WK Kellogg is a longtime staple in town, and is what the "cereal city" was built off of. "I remember the stories of the original Mr. Kellogg, of how community oriented he was in supporting the schools, the churches, the community," Vassallo said.

mlive on MSN4d

Nutella maker to buy Kellogg for $3.1B, hints at future in Battle Creek

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.

CSNews21h

Ferrero to Acquire Kellogg in $3.1B Deal

LUXEMBOURG and BATTLE CREEK, Mich. — The Ferrero Group will acquire WK Kellogg Co for a total enterprise value of $3.1 ...

Cereal sales declined for decades before Kellogg’s sale to Italian company

Manufacturers have been hard-hit by the changing tastes of consumers, who now seek more low-sugar, portable options for ...

mlive on MSN3d

Kellogg sold to Italian candy company: How leaders are responding in the ‘Cereal City’

WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for ...

WDET 101.9 FM3d

Ferrero will acquire Kellogg cereal brands for $3.1 billion

Ferrero announced it has officially acquired WK Kellogg Co, the branch of Kellogg that makes all of the brand’s cereals, for ...

News Tribune1d

Breakfast cereal sales declined before Kellogg’s sale to Italian company

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker ...

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