The first four-day-long Prime Day sale, is expected to generate as much spending as two Black Fridays, Adobe reports today, with AI tools and influencers driving growth.

Walmart: The world’s largest retailer is also getting in on the action with its Walmart Deals, running from July 8-13. The promotion offers discounts of up to 50% off on certain items. Walmart+ members are able to shop the sales starting at 7 p.m. on July 7.

Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast released on Monday, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics.