Adidas replaces Puma as Mercedes F1 partner post-Hamilton
German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a ...
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TAG Heuer returns as Official Timekeeper of Formula 1
As Formula 1 celebrates its 75th Anniversary and the sport’s 10-year partnership with LVMH begins, the luxury watch brand, TAG Heuer, will return to the sport ...
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Mercedes and Adidas enter into “groundbreaking” apparel partnership deal
The move represents a first foray into Formula 1 for Adidas ...
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Lewis Hamilton turns 40: A look at his winning off-duty style
At the F1 British Grand Prix, Lewis Hamilton takes his ninth win at Silverstone and his 104th win, an overall impressive ...
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TAG Heuer becomes official timekeeper of Formula 1
The luxury watch brand will have a significant presence both on and off the track, through trackside branding, Fan Zone and ...