Action Global Communications has relaunched its operations in Saudi Arabia, with Barry King leading its office in Riyadh.

Markan’s appointment as the head of research and insights for Assembly in MENA follows the agency's recent business wins.

Jumeirah's Michael Grieve writes on how luxury hospitality brands must consider cultural elements to enhance their brand ...

Athar - The Saudi Festival of Creativity will host renowned speakers from the gaming, entertainment and sports industries.

S.A Hassan Bilgrami shares how marketers can learn from the strange and fascinating world of YouTube comments.

The new, mult-year partnership between LEGO Group and Formula 1 will include products, fan zone activations, and engaging ...

A wrapup of the MMS inaugural ‘Luxury Edition’ event which brought together luxury experts to explore trends shaping the ...

Estimates show that MENA mobile publishers' profits are up 25 per cent as brands leverage key partnerships with mobile ...

Five years after the original script was penned — during which time the ideation evolved — the MOTIONGATE™ Dubai TVC has come to life.

The Taqeef 24 for 2024 campaign included radio spots, influencer collabs, user-generated content, discount offers, PR and awareness outreach.

Careem aimed to boost its brand visibility and promote its remittance services by turning its employees into walking ...

The Saudi Pro League and TikTok have partnered to bring football to audiences in the region in more accessible and dynamic ...