Smucker will continue to own and market Hungry Jack in the breakfast category; Basic American Foods will expand its retail presence in the potato business.

We’re diving deep into the topic within a dedicated session, tapping into the expertise of executives from key brands like GoGo SqueeZ, Melissa & Doug, and Yesway, to uncover the true potential of ...

In this second annual look at the brands that have opened up brick-and-mortar shops, we give you companies to a keep an eye on, as they provide new consumer experiences that stand out from the digital ...

He’s held senior roles at Amazon, PetSmart, The Home Depot, Scotts MiracleGro and Fender Musical Instruments, to name a few. At Amazon, his duties spanned strategic planning and end-to-end management ...

Bill Newlands, president and CEO of Constellation Brands, said the transaction is part of the company’s multi-year strategy to reconfigure the business and better align with evolving consumer ...

Traditional RGM approaches have limitations in today's dynamic marketplace. Learn how companies can optimize efforts to shift from reactive pricing to proactive strategies. The Clorox Company is ...

Part of L’Oreal’s AI safeguards, officially defined in 2021, include staying away from AI-generated likenesses: no life-like people, faces, bodies, hair, or skin in advertising. “People are afraid of ...

Mindful snacking is on trend. While it’s not necessarily driven by the increasing usage of GLP-1 medications, CPGs are keeping an eye on both of these consumer behaviors and catering to the ...

Circana chief retail advisor notes tariffs are just the latest source of uncertainty to rattle consumers, who still haven’t recovered from the disruptions caused by the 2020 COVID-19 pandemic.

Circana chief retail advisor notes tariffs are just the latest source of uncertainty to rattle consumers, who still haven’t recovered from the disruptions caused by the 2020 COVID-19 pandemic.

Circana chief retail advisor notes tariffs are just the latest source of uncertainty to rattle consumers, who still haven’t recovered from the disruptions caused by the 2020 COVID-19 pandemic.

While digital media and data analysis work hand-in-glove, CG marketers continue to experience difficulty in "influencing up." Learn why and what to do about it. Clay Johnson is leaving the mass ...