Matthew Greitzer is the co-founder and CEO of Actable, a customer data and analytics consultancy that unlocks business growth for enterprises by harnessing the latent potential of customer data to ...

Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics. Why isn’t it? What barriers prevent this shift? More importantly, what can organizations ...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech ...

Please note that your conversations will be recorded. Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is the best. Net Promoter Score (NPS) ...

The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect. By Sunday afternoon, U.S. Eastern Time, the TikTok website was back to ...

Benu Aggarwal, founder and president of Milestone Inc., is a highly recognized expert in digital marketing solutions, voice search, SEO and local. Benu oversees product development, client services, ...

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help ...

Please note that your conversations will be recorded. When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building ...

AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance may undermine ...

A new offering from Adomni, Smart Video Everywhere, seeks to meet the challenges of the fragmented video marketing space and scattered consumer attention. Previously known primarily as a programmatic ...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.