To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a ...

Chief solutions architect Scott Hagedorn shares insights on how AI is transforming how the holding company services clients.

The campaign draws on more than 300 stories from women across Kenya, Indonesia, Nepal, Nigeria and Uganda, capturing their ...

This week, we explore the unfolding Google-DOJ trial, examining allegations of the tech giant’s monopolistic grip on adtech ...

It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) ...

Not everyone is that lucky' references the Trump shooting and aims to motivate action to prevent gun violence.

In March, Starbucks’ former global CMO, Brady Brewer, was promoted to CEO of Starbucks International, and the company ...

Audio giant Spotify is expected to grow its global advertising revenue to $2.1bn in 2024, up by 13% year-on-year, according to new data from WARC. According to the report, Spotify has seen ...

Long-feared ‘ad eraser tool’ is rebranded to ‘Distraction Control’ as Apple embraces generative AI with ChatGPT built in.

Personal and public events over the summer – in Cannes and the UK – demonstrate that racism is a pervasive and dangerous ...

Having generated over $866 million within weeks of its release, the Chinese game's success offers key insights for marketers ...