The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim ...

The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, ...

In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.

KFC’s new ‘Taste the epic’ campaign celebrates the brand’s range of bestselling menu items—from the iconic Hot & Crispy Chicken, Hot Wings to the boneless Chicken Popcorn, and Peri-Peri Boneless ...

Rakesh Thukral will succeed Warren Fernandez as CEO for Edelman’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role to pursue a new opportunity and will remain with the ...

As the Diwali season of 2024 sweeps across India, the country’s largest newspapers have once again transformed into vibrant ...

Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and ...

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.