Charlie Rudd, who was previously Group chief executive at Leo Burnett and Publicis London, became creative practice chief ...

Another activation is The DRIPS by Pepsi, a pop-up offering crafted versions of popular PepsiCo beverages in regular or ...

T-Mobile has acquired Vistar Media, which provides technology solutions for digital-out-of-home advertising. The deal, ...

According to the Spring 2024 edition of the CMO Survey, social-media investments declined from 17% in spring 2023 to 11% in ...

Globally, the new Leo will be co-led by Marco Venturelli and Agathe Bousquet, who successfully led Publicis Conseil to the ...

Sir Martin Sorrell, the founder and former chief executive of WPP, has claimed that the “role of a CMO has got easier”.

As listed in a statement released by McCann, the largest categories in the “Escape Economy” are travel and tourism ($3.2 trillion), alcohol ($1.8 trillion), luxury goods ($460 billion), casinos and ...

George Clooney has turned sleuth for Nespresso’s latest ad, which also stars fellow actors Eva Longoria, Camille Cottin and Kim Go Eun.