As female college athletes have taken the media by storm, increased television coverage and financial recognition are ...

Texas Tech spent $10 million on its transfer portal overhaul, led by Cody Campbell, a billionaire alumnus who is part of the ...

Star pitcher NiJaree Canady shocked the softball world — and buoyed the sport — when she transferred to Texas Tech and got a $1 million-plus NIL deal.

A massive NIL deal between Texas Longhorns QB Arch Manning and Red Bull was announced Thursday morning. What is Manning's ...

Dan Wetzel, Ross Dellenger and SI's Pat Forde take a look back at how Jalen Hurts experiences at Alabama and Oklahoma propelled him to victory in Super Bowl LIX, explore Texas Tech’s transfer portal ...

Hoping to create good social media buzz over the team’s experiences, Athletes for Israel partially sponsored parallel ...

Year two was a better one for Sarkisian and he led Texas to a better mark as the Longhorns finished 8-5 that season. They ...

In January alone, elite college football recruit Mack Sutter had 11 offers and four Big Ten head coaches visit Dunlap: 'It was an unreal experience.' ...

We sat down with the family of Baylor commit Taz Williams Jr. to discuss what parents should look out for in NIL agents.

The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

Here's how the juco eligibility ruling for Vanderbilt quarterback Diego Pavia could have an impact on college baseball, ...

After playing quarterback for his Texas high school, Childress found scholarship offers hard to come by. His transition to ...