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Why Gatorade’s nod to the past shows 'it hasn’t changed' – and that’s a good thing
Back in 1998, Gatorade unleashed ‘Is it in you?’ and pitched it right. It took hold of the idea that sport was about hard graft - pain and gain. Gatorade-coloured sweat and tears feature on ...
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Gatorade's Iconic "Is It In You?" Tagline Returns for Largest Campaign in Brand History - Nasdaq
--Gatorade, the world's most superior sports drink, announced the return of its iconic tagline, "Is It In You?" The tagline, first cemented into sports culture in the 1990 s and early 2000 s with ...
The Indianapolis Star1y
Caitlin Clark part of Gatorade new commercial reviving 'Is it in you?' - IndyStar
The campaign also brings back the Gatorade-colored sweat in the new commercial, which launched Tuesday during Game 4 of the NBA's Western Conference Finals. The 60-second ad begins with Jordan ...
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Why Gatorade’s nod to the past shows 'it hasn’t changed' – and that’s a good thing
When you buy through links on our articles, Future and its syndication partners may earn a commission. Nostalgia is having a bit of a moment in culture. Fashion is looking decidedly early 2000s ...