Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

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In the first episode of CREP CHAT, we dive into two of Adidas’ most iconic sneakers: the Yeezy 350 V2 and the Ultraboost.

German sportswear giants Adidas and Puma have both announced they are seeking to reduce costs, including through possible job ...

GERMAN sportswear giants Adidas and Puma have both said they are seeking to reduce costs, including through possible job cuts ...

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

Adidas has pulled all Yeezy merchandise from its website following Kanye West’s latest Instagram rant. The rapper and designer accused the brand of continuing to profit from Yeezy products despite ...

When Kanye West aka Ye brokered a peace treaty with Adidas in 2024 after years of estrangement drama, little did the fans ...

Though the Yeezy line continues to share a name with the one Ye operated with Adidas (albeit ... shorts with an elastic waist and the slipper-shoes he introduced this week, sells for $20.

In the post, Kanye shared a screenshot of a Google search for his popular Yeezy brand, showing the Adidas website ranking above his YZY website. “Members at Adidas, stop doing this,” West wrot ...

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