A shower is a relatively simple routine that usually doesn’t require 10 steps or a plethora of products. A daily shower with ...

Elaborate shower cleansing routines, widely seen on social media and featuring daily exfoliation, double cleansing, ...

A campaign for Crumbl cookie-scented Dove was pushed by an army of influencers—with AI help. And Unilever aims to bring the ...

No matter which kind you use, antibacterial cleansers are no better at killing germs than soap and water—plus, they can really screw up your skin. Here’s how.

We asked the experts and did our own testing to discover the best hand soaps of 2025 for dry hands, tough stains, removing kitchen smells, and more.

Unilever buys Dr. Squatch — the brand that sold Sydney Sweeney’s ‘Bathwater’ soap Dr. Squatch’s product lineup includes soaps, shampoos, and lotions made with natural ingredients ...

On June 23, 2025, the Asia Brand Research Institute shared its Top 10 K-Brand Index for male idols, with BTS' Jimin placed at the #2 spot on the list.

Don't waste your wipes As people around the world become vastly more attentive to cleaning, they're buying antibacterial wipes as fast as retailers can keep them stocked. People are using them to wipe ...

CR tested store-brand hand soaps from Aldi, Amazon Basics, Sam’s Club, Target, Trader Joe’s, and Walmart. Our top pick removes dirt in 7 seconds.