Dering told the Times a day after the shooting that when he called the tip line, the person who answered said "hundreds" of calls had already come in identifying the backpack as a Peak Design product.

“The CEO of Peak wanted the bags serial number to rat the original owner info to the cops… won’t be buying nothing from y’all,” one person commented on one of Peak Design’s Instagram post ...

“Peak Design has not provided customer information ... The statement goes on to say that the serial numbers on the V1 of the Everyday backpack “were not unique or identifying ...