In a similar vein to classic red polish, short maroon nails like Olivia Rodrigo’s are perfect as the weather cools. What’s ...

Not only has butter yellow been recognised as one of Pinterest’s top five colour trends for 2025, but Orly’s expert has ...

April is here and it's a great chance to pick out a new nail color. We asked an expert on what the biggest trending shades ...

Chrome nails took off in 2024 for their ability to instantly elevate a simple one-colour manicure. The shimmering effect is ...

Pastels are a perennial favourite for spring nails. It signals the flowers finally beginning to bloom and the first of the ...

Spring is here and that means it's time for a fresh set of nails that'll raise your vibe. Try recreating aura nails with ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

While the endless rolodex of internet trends feels exhausting, the fisherman aesthetic reflects a lasting appreciation for ...

Free-spirited ’70s fashions are back in a big way. Try working a billowing blouse or ethereal maxi dress into your wardrobe, or incorporate smaller hits of the trend with suede accessories or wooden ...

Obviously, starlets of this caliber are a bit more accustomed to relentless critique, but for the average beauty participant ...

From milky lavender to buttercup yellow, these are the timeless and surprising shades springing up on everyone's nails this ...