Cadbury Dairy Milk Silk has been at the forefront of helping young hearts express their love. With social media, primarily Instagram, staking claim as a key platform for our young Gen Z audience to ...

While various other product categories beyond chocolates were competing for the same mind-space; Cadbury Dairy Milk Silk was thinking of an innovative way to retain the identity they built on romance ...

Cadbury's new chocolate bar - Dairy Milk Biscoff - has divided opinion. Crushed pieces of the beloved biscuit are mixed into the traditional recipe for the Dairy Milk, a combination shoppers had ...