News

Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...
Coca-Cola is giving BodyArmor a major makeover in hopes of jump-starting sales
When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...
Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...
Marketing-Interactive2d
Coca-Cola revives 'Share a Coke' with Gen Z twist
Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...
Coca-Cola’s ‘Classic’ campaign goes quiet while the rest of marketing gets louder
A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...
Coca-Cola resurrects iconic ‘Share a Coke’ campaign
Coca-Cola has brought back its ‘Share a Coke’ campaign, allowing a new generation of consumers to see their names on Coke ...
New York Post21d
Coca-Cola is reviving one of its most iconic products for ‘nostalgic’ Gen Z
The campaign encouraged customers to connect with friends and loved ones by turning the brand’s bottles and cans into personalized keepsakes and replacing the logo with popular first names.
Marketing Week23d
Coca-Cola brings back personalised cans with ‘Share a Coke’ campaign
Over a decade later, the relaunched global campaign will feature new digital and customisation features ... Rather than with Share a Coke, which replaces the Coca-Cola logo with a name, the Diet Coke ...