In an interview with Fortune back in January, Nike CEO Elliott Hill confirmed that they are still "working on" Clark's ...

Cooper Flagg has one of the more unique NIL situations in college sports having signed a sneaker deal with New Balance but ...

What rotten fortune all around, that the best college player in the country – and the coolest – was ousted from the NCAA ...

Los Angeles Lakers star LeBron James clarified why he signed with Nike after some comments by ESPN's Brian Windhorst.

Name: Caitlin Clark x Nike Kobe 6 Protro “Light Armory Blue” Colorway: Light Armory Blue/White/Baltic Blue SKU: IO3672-400 ...

Kevin Durant is one of the biggest superstars in the NBA, and there's never been a better time than now to grab a brand-new ...

Shoe deals have long been a cornerstone of basketball culture, and the trend is making waves in women's college basketball.

According to reports, Nike is set to release Caitlin Clark's player-exclusive Kobe 5 and 6 Protro on June 1 and October 1, ...

Nike will be dropping Kobe 5 and 6 Protro PEs for WNBA Rookie of the Year Caitlin Clark in 2025, including an Indiana Fever ...

USC coach Lindsay Gottlieb and her star player, JuJu Watkins, were invited to the annual Los Angeles Dodgers Foundation Blue ...

From Nike to Epic Games to Madison Reed, here are the major companies partnered with UConn women's basketball guard Paige Bueckers.

Jordan Brand shoes for $56? Yes, please. Hibbett is selling Jordan Why Not? Zer0.6 Men's Basketball Shoes for only $56 right ...