The arrival of the "Bright Crimson" colorway in the Nike LeBron NXXT Genisus marks a significant turning point in the history of the brand.

LeBron James has been the premier player in basketball for over two decades now ... typically range from $180 to over $200. But Nike’s latest deal offers a wide variety of size and color ...

The Swoosh brand’s Nike Kobe 9 Elite Low Protro sneaker recently surfaced online in the “Moonwalker” colorway.

Also on sale are the black and white Nike Air Zoom GT Cut 2 ($74.99) basketball shoes. Designed for speed and agility, the GT ...

$28 million deal with Nike after she was drafted in April 2024. At the time, it was the largest sponsorship contract for a women's basketball player. Need a break? Play the USA TODAY Daily ...

There was never any doubt that the world's best women's basketball player would eventually ... And that was all before leveling up with her Nike signature shoe, which is designed to support ...