Produced in-house by Tennis Australia, video game-like recreations of live matches featuring digital player avatars have been taking over the internet.

Things are somewhat out of control at the Australian Open this year, and it has only a little to do with the results on the courts.

The fast-rising teenager, who began 2025 ranked inside the world’s Top 15, joins the likes of Coco Gauff, Jannik Sinner, and Iga Swiatek on the watch sponsor’s star-studded roster.

This whole phenomenon is not unique to Melbourne Park, though. Unusual scenes have been playing out in the stands at Roland Garros, Flushing Meadows and — gasp! — even the All England Club.

This whole phenomenon is not unique to Melbourne Park, though. Unusual scenes have been playing out in the stands at Roland Garros, Flushing Meadows and -- gasp! -- even the All England Club.

For decades, John Cain Arena was long seen as the Australian Open’s most animated and rowdy crowd ... Just how quickly Roland Garros, Wimbledon and the U.S Open pick up an area of its kind ...

This whole phenomenon is not unique to Melbourne Park, though. Unusual scenes have been playing out in the stands at Roland Garros, Flushing Meadows and — gasp! — even the All England Club.