Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and ...

Employees are powerful brand ambassadors when they leverage their authentic voices and networks to promote the company’s ...

Brands such as United Airlines, Nike and Apple Music garnered millions of social media impressions on Super Bowl Sunday ...

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

X added seven companies to its lawsuit Saturday, alleging they partook in a World Federation of Advertisers-coordinated (WFA) ...

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

Duo was fatally hit by a Tesla Cybertruck, the language-learning company announced this week. The snarky owl has been the face of Duolingo for over a decade. Why his sudden demise, and what's next?

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

Freebies, barter deals, and social media earnings will no longer go unnoticed, and influencers will be required to disclose ...