Starbucks baristas might be manually writing on the cups again. The practice of writing a customer’s name or drink modifications on their ...

An icon in the shape of a lightning bolt. Impact Link Some of Starbucks' baristas' biggest problems could be addressed as part of its new CEO Brian Niccol's corporate turnaround plan for the chain.

Just like Mariah Carey, Starbucks is welcoming the holiday season a wee bit early. Starting Nov. 7, along with its holiday menu, the coffee chain’s highly-anticipated holiday cup designs will be ...

A key part of his vision is making Starbucks welcoming again. Starbucks Corp. new Chief Executive Officer Brian Niccol is seeking to end the mosh pit that forms at stores when guests pile in to ...

Starbucks sprung a surprise on investors on Tuesday and posted its earnings early — and the figures show that new CEO Brian Niccol has an uphill battle ahead. The company said comparable sales ...

Starbucks CEO Brian Niccol said the company is planning to simplify its menu and fix its pricing strategy as it attempts to win back customers and reverse its sagging sales. Niccol, who left ...

The 12 oz. tumbler costs $22.95. Pink Siren Scales Tumbler Inspired by the scales of the siren from the Starbucks logo, this 16 oz. tumbler will add a pop of pink to any holiday drink. Costs $24.95.

The "lyrical landscape" cup has alternating bands of lines that resemble gift wrapping, and the "Siren chorus" is loosely based off the silhouette of Starbucks' Siren logo. The "warm wishes ...

Starbucks suspended its forecast through the next fiscal year as new CEO Brian Niccol looks to turn around the coffee giant struggling with falling demand for its pricey drinks. The coffee chain ...

Starbucks has a “Wicked” good deal for customers. The coffee chain announced that, beginning Oct. 22, people in the United States, Canada and other select international locations can purchase ...

Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s largest coffee chain is currently brewing in. Surprising Wall Street ...

Starbucks wanted to be a classy Italian espresso house, but it became a modern milkshake shop for teens to loiter and flirt. Are its sugar and caffeine-packed drinks bad for otherwise upstanding ...