Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in unison. It operates as an interesting case study in how the online world reacts to change and the outcome of cognitive biases on a grand scale.

Retailing giant Walmart has unveiled a new logo to start the new year. The “brand refresh” of its identity, as the chain is calling the move, includes some nods to its past. Walmart said its new color palette of True Blue and Spark Yellow “leans on the retailer’s most recognizable tones and its heritage of blue,