NBA commissioner Adam Silver said Wednesday that he likes the idea of shortening games to 40 minutes by going from 12-minute ...

NBA Commissioner Adam Silver appeared on the Dan Patrick Show on Wednesday, and when asked what the wildest ideas the league has ever considered, Silver presented two that would dramatically change ...

One of the things they both have in common: great coaches. On the football side, Andy Reid and Patrick Mahomes are the new Bill Belichick and Tom Brady. The Dodgers got Dave Roberts and, well, Shohei ...

The two coaches voiced their concerns about the idea of shortening NBA games to boost television viewership before the Knicks ...

As the NBA grapples with declining viewership, Adam Silver floated a possible solution that was met with abrupt criticism.

NBA Commissioner Adam Silver proposed the idea of a rule change that would shorten games to ten-minute quarters.

If anyone was going to muse on minutes in the NBA, it was New York Knicks head coach Tom Thibodeau. With Thibodeau on the run ...

NBA Commissioner Adam Silver during an appearance on the 'Dan Patrick Show' said he is a 'fan of four 10-minute quarters' as the league continues to get more involved in global expansion.

On Wednesday Silver was asked by Dan Patrick on the Dan Patrick Show for the wildest ideas that have been discussed in NBA ...

NBA Commissioner Adam Silver proposes shortening games by reducing quarters to enhance global appeal and TV audience engagement.

NBA Commissioner Adam Silver during an appearance on the 'Dan Patrick Show' said he is a 'fan of four 10-minute quarters' as the league continues to get more involved in global expansion.

He reminds everyone that the idea of 40-minute games was only a hypothetical discussion, not a serious proposal.