The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing on consumers its giant rivals overlook.

SPORTSWEAR giant adidas has forged a multiyear partnership with the Mercedes-AMG Petronas F1 Team, marking its first foray ...

The year 2024 is a special one for adidas: on August 18, the company celebrated its 75th anniversary. With great sporting ...

Getting mired in a scandal and dumped by Nike Inc. hasn’t stood in the way of NBA star Kyrie Irving remaining a presence in ...

The adidas Ultra Boost 1.0 "Valentine's Day" is a very special model in adidas history and for sneakerheads. Launched as a performance running shoe, it soon turned out to be more than that lifestyle ...

Mikel Brown Jr. is embracing the opportunity to help Pat Kelsey with the Louisville basketball revival. Here's how Brown ...

Originally launched in 1991, adidas Equipment was driven by its mantra “Everything that is essential. And nothing that is not ...

This 100% cotton, machine-washable unisex shirt is highlighted by a screen printed graphic of Messi on the back and team ...

Nahlani "Angel" Santiago was last seen on Thursday, January 9, at her Smith Drive home. Angela was wearing a black t-shirt with a moon and star, with pink and black pajama pants. Police say she may ...

HONOLULU — The 2025 Polynesian Bowl uniforms were revealed for Team Mauka and Team Makai Saturday at the Kahala Resort here ...

Premier League teams can only play in three kits during the league campaign, hence Arsenal wearing the all-white kit in the ...