LVMH was reported to have bought a majority stake in Off-White back in July 2021. At the time, Abloh had been designing for the LVMH-owned Louis Vuitton for three years. Abloh, 41, died in November 2021 after a two-year battle with a rare type of cancer.

Weeks after its debut NYFW show, the brand will now sit alongside Bluestar-owned Scotch & Soda, Hurley and Catherine Malandrino.

French luxury group LVMH has sold the streetwear brand Off-White founded by the late designer Virgil Abloh to a brand management company. LVMH would not disclose the terms of the deal with New-York based Bluestar Alliance,

Bluestar Alliance owns, manages, and markets a portfolio of consumer brands ranging from Hurley, Scotch & Soda and Bebe, to Elie Tahari, Catherine Malandrino and Nanette Lepore, among others.