Amazon’s Retail Ad Service uses vast data to fuel ads, but do consumers give informed consent—or understand how their behaviors are tracked and monetized?

Amazon has unveiled its Amazon Retail Ad Service, allowing U.S. retailers to integrate Amazon's ad technology into their own websites. The service enables brands to display contextually relevant ads in search results,

Amazon (NASDAQ:AMZN) is ending its "Prime Try Before You Buy" service at the end of January, The Information reported Friday, citing notices the company sent its U.S. users. The service let Prime members order clothing,

Like Meta, Amazon is ending some of its diversity, equity, and inclusion (DEI) programs. In a memo sent last month, Candi Castleberry, Amazon’s VP of inclusive experiences and technology, said the company has been “winding down outdated programs and materials” related to its efforts around representation and inclusion,

Amazon just joined Meta, Walmart and a host of other firms in trimming back its diversity, equity and inclusion initiatives amid activist pressure to end the programs.

The companies are among the latest major corporations to alter their diversity programmes since Trump's re-election.

The move to cut DEI comes just days after Meta announced a move to move to community-based content moderation strategy on its platforms.

Some of America's biggest businesses have been scaling back their diversity initiatives, years after pushing for more inclusive policies in the wake of protests against the police killings of George Floyd and other Black Americans in 2020.