The first day of Amazon’s Prime Day event and competing retail sales that kicked off on Tuesday drove solid online spending compared to a

Adobe Analytics data revealed that strong deals across U.S. retailers on the first day of Amazon Prime Day prompted shoppers to trade up and purchase higher-ticket items.

The first four-day-long Prime Day sale, is expected to generate as much spending as two Black Fridays, Adobe reports today, with AI tools and influencers driving growth.