Amazon.com Inc took a big gamble this year by expanding its annual Prime Day summer sale to four days from two, betting the extension would give shoppers more time to navigate the millions of deals on its sprawling web store.

Amazon Prime Day 2025 is an extended four-day event this year, lasting from July 8 to July 11.This year, the available TV deals include many brand-new 2025 models that recently hit the shelves.The most incredible bargain (so far) is a 65-inch Panasonic OLED TV on sale for under $1,

Including a delightful upholstery cleaner, an on-sale Dyson, $200 off the wet-dry vacuum that flew through our tester’s gauntlet of spilled cereal and dried maple syrup, and an efficient German vacuum squeegee.