The 51mm model, in particular, is available for just $609, having previously been marked at $1,099 which is a staggering 45% off. This deal is available in all sizes (42, 45, and 51mm) but the biggest discounts are on the biggest size.

While the fēnix 8 is the latest in the lineup, the Garmin fēnix 7 Pro is a whole lot more affordable. Regularly $899.99 for the 47mm Pro Sapphire Solar edition, it can be yours for just $499.99 on Prime Day. That's 44% in savings and a new record low.

Holding out for a new shaver? There's plenty on offer, including our top-rated Braun Series 9 Pro+ electric shaver – a hefty £280 off, plus you can pick up the Philips Beard Trimmer Series 9000 for just £85.26 (34% off). As ever, Amazon devices are reduced for Prime Day, including the new Kindle Paperwhite – down from £159.99 to £118.74 (26% off).